Alton Towers offers entry for £13 on Friday the 13th
In the latest of a series of publicity-seeking stunts and events, Alton Towers will offer admission for £13 on Friday 13 May. Tickets, which represent a saving of more than…
Competition winner announced
It’s congratulations to Sara Macey from Chatham in Kent, who has won our competition for a pair of Thorpe Park tickets. We asked you who made the rollercoaster inside the…
Alton Towers unveils gold coaster car for Royal wedding
Alton Towers has unveiled a gold-coloured car on a rollercoaster train to commemorate the forthcoming wedding between Prince William and Kate Middleton. The publicity stunt was announced earlier today and…
Kellogg’s launch Merlin promotion
Kellogg’s breakfast cereals will give away 500 family Merlin Annual Passes as part of a promotion in conjunction with the attractions operator. 30 million boxes of the brand’s cereals, which…
Thorpe Park launches LC12 promotional website
Thorpe Park has launched a promotional website and viral marketing strategy for its forthcoming rollercoaster dubbed LC12. The website, LC12.net, features the international biohazard symbol and states “the end is…
Madame Tussauds Blackpool opens
The first Madame Tussauds attraction in the UK outside of London has today opened in Blackpool. Waxwork figures including those of entertainer Bruce Forsyth, footballer David Beckham and singer Susan…
Merlin appoint targeted advertisers
Merlin Entertainments has appointed a third-party company to help manage information on attraction visitors which could lead to an increase in targeted advertising. It is understood that once a guest…
Monster truck show coming to Pleasure Island
Monster Trucks will arrive in Cleethorpes to perform at the Extreme Stunt Show to be held in the Pleasure Island car park later this month. The 2,000 horsepower vehicles will…