RideRater was founded on 10 June 2010. Our primary aim is to deliver unbiased news from within the British theme and amusement park industry. We also occasionally produce feature, analysis, review and editorial opinion articles.
This website is entirely independent of all theme parks, their operators and all other websites. We are also entirely self-funded and are free of revenue-generating adverting. RideRater is not a company, business or revenue-generating entity.
We endeavour to write our news articles in a professional, neutral and unbiased fashion. We also write in a way that is designed to make sense to general members of the public as well as our primary readership, theme park enthusiasts.
Our team members’ visits to theme parks visits usually take place in the same way that a visit by members of the general public would. We do not seek or generally accept offers of special treatment during the parks’ normal operating calendars. This is because as we are keen to get the same experience that the average guest would if they turned up at the park on the same day. Occasionally for the purposes of exclusivity and critical review, we may attend earlier preview-type events of rides at attractions where invited to do so.
Sections of the site
We love to receive mail from our readers on anything regarding UK theme parks and rides. You can send us questions, comments, feedback or news stories you have come across.
A list of people who have made valuable contributions to RideRater. If you would like to join them, get it touch.
Hall of Fame
The home of our various award winners since our founding in 2010.
Regular but pointed updates from the UK theme park industry in one or two sentences. A page worth bookmarking to keep abreast of the latest developments that don’t quite qualify for full articles.
We choose to share links with a select number of active theme park websites, which is usually part of mutual linking back to RideRater.
If you would like to receive very occasional updates from the editorial team – and certainly not spam or commercial offers – you can add your email address to our mailing list. Typically we send one or two emails a year at most.
Nothing that appears in this section has been confirmed, and postings should be treated with caution. It should however be noted that we do have a target that the majority of the rumours posted are accurate. Postings are made at the discretion of the Editor and are based on various sources.
Article content and categories
We tend to focus on news concerning rides that could be categorised as thrill, dark and family rides. We do not typically cover developments featuring rides and attractions specifically aimed at very young children. For example, you may not see a great deal concerning Legoland Windsor on the website.
Our news articles are written in an unbiased, formal and professional style.
In our News articles, we endeavour to factually report stories in the public and/or theme park/ride enthusiast’s interest. These articles occasionally include news of accidents, injuries and serious malfunctions of rides and attractions.
Our Editorial articles are specifically the personal opinions of the Editor, and may not necessarily contain factual information throughout.
Our Feature articles may also contain content based on the writer’s personal knowledge and analysis; however, we attempt to produce fair, critical and balanced articles under this category. Ultimately any analysis is a form of opinion and interpretation, and factual information may not necessarily feature throughout.
Our Reviews are articles featuring our assessment of new rides, attractions and events. They are accompanied by a rating out of 10. Previously we used star ratings out of 5. These articles may not necessarily contain entirely factual information throughout and are obviously-opinion driven.
Given that the Merlin Annual Pass is held by many a thrill-seeker and theme park enthusiast, we will also cover major news concerning the pass, occasionally extending to its included attractions. Our polling has consistently revealed that a majority of RideRater’s social media followers own a Merlin Annual Pass.
Some of our archive content falls into the category of features or opinion, but was automatically re-categorised as news following a temporary suspension of those types of articles from RideRater.
The sources used in our news are varied. We monitor a number of established news providers and we will cite sources where applicable. We also have our own contacts and conduct our own research, which is the basis of many of our articles. Articles that are unattributed should be taken as being the product of RideRater’s own journalism.
When individuals speak directly to other media outlets such as newspapers, radio stations and fellow websites – and those quotes are used in our articles – we will cite the source of the quotes within our articles.
Interactivity and social networking
Our team can be contacted directly via the Contact link above.
We encourage interactivity, comments and feedback relating to our content and developments in the world of UK theme parks and rides. All are welcome to comment on our articles or engage us on our social media presences. Comments made by the Editor are signed ‘-Ed.’
RideRater benefits from a liberal editing policy, but comments on both the website and on Facebook and Instagram are semi-moderated. Content is the responsibility of the individual poster and not of RideRater or the Editor. While we endeavour to remove offensive content, it may be temporarily visible until we are able to take action.
We do not facilitate, organise or host theme park visits or events. There are a number of other UK and international websites that do this, and we recommend you seek them out.
The name RideRater comes from the original concept idea for the website, which was to create an interactive voting system where UK rides could be ranked by site visitors to give an indication of which are held in the highest regard by enthusiasts. This was a highly ambitious and potentially expensive plan. This concept was dropped in favour of a news, features and reviews website, but we retained the name RideRater.
If you use our contact form, the details you provide may be retained for the purposes of future contact only. Our Mailing List stores your contact details for this purpose alone and will not be used for marketing or any other income-generating purpose. We will never pass on your details to another party.
Google Analytics is used to monitor the performance of our website.
Please contact us if you require any further information.
The information contained on RideRater.co.uk and that relayed via its various social media presences is for general information purposes only. Whilst we endeavour to ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we commit to ensuring that the website remains available or that the material on the website is kept up to date.
RideRater is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site. Visitors who use this website and rely on any information do so at their own risk.
You must not use our website or its content in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity.
We respect journalists’ legal right to quote material published elsewhere, but copying and redistributing material in its entirety – particularly for commercial purposes and without credit – is not permitted.
We are not responsible the content of external – that is non RideRater.co.uk domain – links posted on this website.
With the exception of that by the Editor, material posted as Comments beneath our articles features the personal views and opinions of individuals, and not RideRater or any of its staff.
The laws of England & Wales, and the wider United Kingdom where applicable, shall govern your use of the site and you hereby agree to submit to the exclusive jurisdiction of the English – and where applicable British – courts.
This website uses Google Analytics to gather anonymous data about the numbers and web origins of our visitors. This is not used by RideRater or its staff to identify individuals or obtain personal information.
By using RideRater, you accept this disclaimer in full. If you disagree with any part of the disclaimer, you should not use this website.
Page Updated: 25 September 2020