RideRater was founded on 10 June 2010.
Our primary purpose is to deliver unbiased news coverage of the United Kingdom theme & amusement park and travelling fair industry. We also produce feature, review and editorial opinion articles from time-to-time.
RideRater is entirely independent of all parks, funfairs, their operators and all other websites. We are also entirely privately-funded and are free of revenue-generating adverting. RideRater is not a company, business or revenue-generating entity.
We endeavour to write our news articles in a professional and unbiased fashion under our own internal guidelines. We also write in a way that is designed to make sense to general members of the public, as well as our primary target audience – theme park and ride fans.
Our team members’ visits to theme parks visits usually take place in the same way as visits by members of the general public would. We do not seek offers of special treatment during the parks’ normal operating calendars. This is because as we are keen to get the same experience that the average guest would if they turned up at the park on the same day. This is particularly the case when we are visiting to develop a review article.
Occasionally, for the purposes of exclusivity and critical review, we may attend earlier preview-type events of rides and attractions when invited to do so.
Sections of the website
We welcome correspondence from our readers on anything regarding UK theme & amusement parks, funfairs and rides. You can send us any questions, comments or feedback you have, as well as any news stories you have come across.
A list of people who have made valuable contributions to RideRater. If you would like to join them, get it touch.
Hall of Fame
The home of our various award winners since our founding in 2010.
We share links with a select number of active theme park websites, which usually forms part of mutual linking back to RideRater.
If you would like to receive very occasional updates from the editorial team – and certainly not spam or commercial offers – you can add your email address to our mailing list. Typically we send no more than three or four emails a year.
Nothing that appears in this section has been confirmed, and postings should be treated with caution. It should however be noted that we do have a target that the majority of the rumours posted are accurate. Postings are made at the discretion of the Editor and are based on various sources.
Article content and categories
We tend to focus on news concerning rides and attractions that could be categorised as ‘thrill’, ‘dark’ and sometimes ‘family’ in nature. We do not typically cover developments of rides and attractions specifically aimed at very young children. For example, you may not see a great deal concerning Legoland Windsor on RideRater.
In our News articles, we endeavour to factually report stories in the public and/or theme park/ride enthusiast’s interest. These articles can also include coverage of accidents, injuries and serious malfunctions of rides and attractions but this is subject to our own internal guidelines on fairness and consistency of reporting.
Our Editorial articles are specifically the personal opinions of the Editor, and may not necessarily contain factual information throughout.
Our Feature articles may also contain content based on the writer’s personal knowledge and analysis; however, we attempt to produce fair, critical and balanced articles under this category. Ultimately any analysis is a form of opinion and interpretation, and factual information may not necessarily feature throughout.
Our Reviews are articles featuring our assessment of new rides, attractions and events. They are accompanied by a rating out of 10. Previously we used star ratings out of 5, which included half-stars. These articles may not necessarily contain entirely factual information throughout, and are naturally opinion-driven in nature.
Given that the Merlin Annual Pass products are held by many of our readers, we will also cover major news concerning the pass’ products, occasionally extending to its included attractions.
Some of our archive content falls into the category of features or opinion, but was automatically re-categorised as news following a temporary retirement of those categories.
RideRater’s news sources are varied and widespread. We have our own contacts and conduct independent research, which is often the basis of many of our articles. We also monitor established news providers and cite these as sources where applicable. Articles that are unattributed should be taken as being the product of RideRater’s own journalistic work.
The name RideRater comes from an early website concept, which was to create an interactive voting system where UK rides could be ranked by site visitors to give an indication of which are held in the highest regard by enthusiasts. This was a highly ambitious and potentially expensive plan. This concept was dropped in favour of a news, features and reviews website, but we retained the name RideRater. Over 10 years later, we did however launch our annual list of the UK’s top rides in 2021.
If you use our contact form, the details you provide may be retained for the purposes of future contact only. Our Mailing List stores your contact details for this purpose alone and they will not be used for marketing or any other purpose. We will never pass on your details to another party.
Google Analytics is used to monitor the performance and reach of our website.
Please contact us if you require any further information.
The information contained on RideRater.co.uk and that relayed via RideRater’s various social media presences is for general information purposes only. Whilst we endeavour to ensure that all information posted is correct, we do not warrant its completeness or accuracy; nor do we commit to ensuring that the website remains available, or that the material on the website is kept up to date.
RideRater is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site. Visitors who use this website and rely on any information do so at their own risk.
You must not use our website or its content in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity.
We respect journalists’ legal right to quote material published elsewhere, but copying and redistributing material in its entirety – particularly for commercial purposes and without credit – is not permitted.
We are not responsible the content of external – i.e. non RideRater.co.uk – links posted on this website.
The laws of England & Wales – and where applicable the wider United Kingdom – shall govern your use of the site and you hereby agree to submit to the exclusive jurisdiction of the English – and where applicable UK – courts.
This website uses Google Analytics to gather anonymous data about the numbers and web origins of our visitors. This is not used by RideRater or its staff to identify individuals or obtain personal information.
By using RideRater.co.uk, you accept this disclaimer in full. If you disagree with any part of the disclaimer, you should not use this website.
Page Updated: 17 October 2021