Kellogg’s launch Merlin promotion

Kellogg’s breakfast cereals will give away 500 family Merlin Annual Passes as part of a promotion in conjunction with the attractions operator.

30 million boxes of the brand’s cereals, which include Corn Flakes, Rice Crispies and Coco Pops, will also feature two-for-one vouchers valid on admission to all of Merlin’s UK attractions such as Alton Towers, Thorpe Park, Legoland, Sea Life Centres, the London Eye, Madame Tussauds and The Dungeons.

Kellogg’s Sam Blunt said: “The Win a Year of Family Fun promotion definitely delivers on value. We know that most UK families look for days out during the summer so two-for-one tickets will be a huge help financially and the Merlin Annual Passes will mean 500 families can enjoy unlimited days out completely free.”

It is not clear if the annual passes are the Standard or Premium variant.