Alton Towers offers entry for £13 on Friday the 13th

In the latest of a series of publicity-seeking stunts and events, Alton Towers will offer admission for £13 on Friday 13 May.

Tickets, which represent a saving of more than £18 on the usual online price, can be booked at

On Friday 13 August last year, the park re-named its latest rollercoaster from Thirteen to Fourteen.

With no major new ride or attraction for 2011, the Staffordshire-based theme park has been spending a considerable amount of time and money on increasing the park’s profile.

Publicity stunts have included opening the park a day early and with free admission for those checking in with Facebook Places and the commissioning of a gold carriage on Thirteen for the royal wedding.