Survey shows strong support for virtual queueing

Guests queueing at Blackpool Pleasure Beach

A survey of over 1,000 theme park visitors in the United States has indicated support of about 85% for virtual queueing.

The 6th Annual Guest Experience Trend Report from Los Angeles-based Thinkwell Group asked respondents to “imagine a theme park with 100% virtual queueing capacity, meaning no traditional stand-by queues—anywhere”.

The report indicates that 85% of people were positive to the concept, with the primary reason – among 70% of people – being not having to stand in line.

Almost 50% of respondents also cited experiencing more attractions and “making new discoveries” as reasons for supporting a shift towards virtual queueing.

Thinkwell said it predicted that guests would increasingly “expect fewer physical queues” as part of their theme park visits in future, in part due to the social distancing restrictions introduced during the COVID-19 pandemic.

As previously reported by RideRater, Alton Towers is expected to introduce a form of virtual queueing this year, after job advertisements recently named it as a service being offered to guests this forthcoming season.