A system of virtual queuing is expected to be launched at Alton Towers this year.
The Staffordshire theme park’s operator Merlin Entertainments has been advertising roles referring to ‘Virtual Queuing’ among “ticket upgrade” options.
It is not clear how much the product will cost, or if it will be rolled out at Merlin’s other UK attractions such as Thorpe Park and Chessington World of Adventures.
Virtual queuing involves guests being given a time to access a ride, so that they are able to move around the park while they wait, rather than having to physically stand in line.
The system has been widely pioneered at the Disney theme parks in the United States for many years, where it was included in admission prior to the COVID-19 pandemic.
Access to the virtual queuing system at Alton Towers is expected to be a chargeable add-on to park admission.