Pleasure Beach Blackpool has increased the price of its unlimited ride wristbands by £3.
Prices were left unchanged at the start of the 2012 season, but have now been increased to £35 when paying on the day or £30 when booked online in advance.
The park has not introduced any new major ride or attraction this season.
Meanwhile, the park has confirmed that the veteran Gold Mine dark ride will be re-themed into a Wallace & Gromit attraction for 2013.