Innovation the cornerstone of Attraction Expo

Family Attraction Expo 2021

This year’s Family Attraction Expo at Birmingham’s NEC is placing innovation at the heart of its message this year.

Taking place on 10 and 11 November following a one-year hiatus due to COVID-19, the event will see over 500 exhibitors showcase their products.

Tom Proudley, portfolio director of the Expo said that the two-day event offers an opportunity for companies to lay out their ideas for innovation.

“The show provides the opportunity to test and try the latest industry technology, an opportunity you couldn’t get anywhere else,” he says.

“With everything that has happened over the past year, members of the general public are ready to start enjoying attractions again, and eager to find new and exciting things to do with their families.”

Virtual reality
Virtual reality has become an increasing feature of the attractions industry

The British economy returned to growth in August, with a so-called ‘staycation boom‘ cited this week as among the contributing factors in the upturn.

Mr Proudley sees innovation as important to the attractions industry as it enables businesses to develop their attractions without having to drastically change.

He says: “There are so many different ways to innovate your business, you don’t need to do anything huge or drastic that is going to push you outside of your comfort zone if you really don’t want to.”

Around 170 seminars take place at the event, which often showcases new and emerging technology from the attractions industry.

RideRater has partnered with the Family Attraction Expo on a non-commercial basis. The event is free to attend, and tickets can be obtained here.