Merlin Entertainments will reduce the price of its annual passes by around 30% during a sale running between 1 January and 15 February next year.
The ‘standard’ annual pass will be offered at £119, a £50 discount on the usual price.
Its ‘premium’ annual pass will be available for £149, which represents a £60 price reduction compared to the full price.
Earlier this year, Merlin was reprimanded by the Advertising Standards Agency for advertising savings in its previous January sale against the new prices the passes would rise to after that sale had taken place.