Alton Towers plans ‘tree house’ accommodation

Alton Towers treehouse concept artAlton Towers has submitted a planning application for ‘tree house’ accommodation within a new ‘enchanted village’ at the theme park.

Staffordshire Moorlands Council is in receipt of the application, which outlines plans for 10 tree house-type structures and a further 61 lodges.

The proposal continues the Merlin Entartainments-operated theme park’s long term strategy to encourage more overnight stays at its theme parks.

Each tree house will sleep up to eight people and will be equipped with hot tubs on an outdoor terrace, according to a Derby Telegraph newspaper report.

Resort development director Mark Kerrigan said: “The proposed new development will consist of 61 uniquely themed, individually styled lodges and 10 luxury tree houses that will further enhance our position as a short-break holiday resort.”

He added: “Tourism represents a £1.8 billion industry to Staffordshire and we want to be part of the ongoing growth of that figure through our planned future development.

“It’s a very exciting concept for us and one that we believe will create real opportunities for the surrounding area.

“Further accommodation has been in our Long Term Plan since 2009 and we’ve worked incredibly hard over the past 20 years with Staffordshire county tourism to grow the appeal of Staffordshire as a holiday location, resulting in an increase in the overnight stay market volumes of 21% from 2008-2012.

“We firmly believe therefore given the overall increase in this wider short breaks market there is ample opportunity for both the resort and the local area to benefit from our even more focused positioning as a two or three-day destination.”