Merlin share price likely to be ‘fair, not generous’

The initial share price for Merlin Entertainments forthcoming public offering likely is to be “fair rather than generous” according to one analyst.

ThisIsMoney.co.uk’s Ian Lyall also identified the company’s offering of annual pass discounts to those buying at least £1,000 worth of shares as a “gimmick”.

Merlin is expected to offer 10%-15% of its shares to private investors via the London Stock Exchange next month.

“Expect this to be a more keenly priced float than the Royal Mail’s. The valuation is likely to be fair rather than generous,” said the This Is Money article.

“But the current management has a record of delivering strong underlying growth,” it added.