Adventure Island has launched a new annual pass as it begins its 2013 season.
The Southend amusement park is offering unlimited riding for £75 for those 1.2 metres and taller, with discounted passes available for smaller children.
The cards are valid for 12 months from the date of purchase, and can be used every day the park is open.
A 20% discount on food, drink and retail purchases also available when the card is shown.