Merlin Entertainments will continue the half-price sale of its standard annual pass until the end of January, the company has announced.
The passes are currently on offer for £78 per person, a 50% saving on the usual price of £156.
Persons interested in the premium equivalent of the annual pass can upgrade for a one-time fee of £35.
Passes are available to purchase in person at the Merlin’s attractions until Tuesday, 31 January – they are not available online or over the phone.
Meanwhile, the London Eye is currently closed for its winter maintenance period, re-opening on 21 January.