Paultons Park is undertaking market research into potential new additions, including thrill rides.
In a customer feedback survey sent out to its mailing list on Monday, the Hampshire theme park asked for opinions on its “future”.
Respondents were asked to select their preferences from a list which included thrill and “large white-knuckle” rides.
The park also gave options around additional family-based rides and television or film characters being the basis of new rides and themed areas.
Paultons Park is one of the most visited independent theme parks in the UK. The introduction of the Peppa Pig World in 2011 saw its attendances exceed one million for the first time.