Lightwater Valley has formalised its transition to a young family theme park, unveiling a new logo and tagline.
Now marking itself as a ‘family adventure park’, the North Yorkshire attraction has stated that it now aims itself at children under 12.
A new logo featuring a purple dinosaur and ‘family adventure park’ tagline went live on Monday.
Lightwater Valley and its new owners the Brighton Pier Group have previously stated that the park was moving towards the family market.
In recent years it has retired the majority thrill rides, and the Ultimate rollercoaster will remain mothballed for a third season in 2022.