Alton Towers admission price rises to £51.60

Runaway Mine Train

The cost of admission to Alton Towers has risen to £51.60 when paying on the day of arrival.

The £1.20 rise represents a 2.38% increase on last season’s walk-up price of £50.40, and comes following the removal of the Ripsaw and Flume rides from the park.

In recent years, the price of admission has increased several times during the park’s season.

Park operators Merlin Entertainments are currently implementing a strategy which aims to increase online admission sales to all of its attractions worldwide.

In 2015, the number of ‘2 for 1’ promotional vouchers in circulation for its UK attractions was significantly less than in previous years.