Alton Towers saw record revenues in 2022

Galactica, Alton Towers

Alton Towers achieved record levels of revenue in 2022, operator Merlin Entertainments’ annual reported showed on Friday.

The company said that the park had a “successful events programme” and strong demand for hotel stays, which helped deliver the record takings.

While not revealing figures on an individual attraction level, Merlin said that its theme parks had recovered to levels exceeding pre-Covid trading.

Through all of its attractions worldwide, Merlin recorded pre-tax profits of £136 million in 2022, after 2021’s loss of £94 million.

However, the company’s debts increased from £3.5 billion to £3.8 billion in the same period.

Merlin Entertainments has been privately owned since November 2019, and now sits under a UK holding company Motion JVco Limited, which has seven directors.

The company’s annual report for 2022 also revealed that an £8 million fee would be due in 2024 for the deal to Cadbury World should the attraction meet trading targets.

Staff recruitment and retention, plus IT security, were identified as primary risks within the strategic lookahead section.