Editorials

As Thorpe Park begins to step up the marketing activity for its new enclosed attraction, it is critical that the end product matches the hype.

To say Alton Towers has struggled massively since the Smiler accident this summer, would be an understatement. The park has been virtually deserted during weekdays, including some over the usually-busy school holidays.

Reopening the Smiler is not as simple as it may first seem, even when it has been determined as being safe. Alton Towers faces a huge headache on how to proceed with a ride which…

Alton Towers is in an unprecedented third day of closure, following the worst accident in the theme park’s history. When the Smiler rollercoaster collided and seriously injured four guests on Tuesday, the whole country seemed…

Merlin Entertainments would appear to be finally taking the plunge and constructing a new wooden ride. All signs in the plans for Alton Towers’ next major addition point to a wooden rollercoaster being the park’s…

Calls for the UK government to cut VAT on tourist attractions and hotels rooms are continuing to fall on deaf ears. Although the campaign has never gone away since it begin shortly after the Conservative…

There has to be a reason why a small independent theme park such as Lightwater Valley has survived in the face of a larger neighbour. In actually fact, the park is not as close to…

Many will have seen the claims of how quickly a Merlin Annual Pass “pays for itself”, or how much it can “save” its owners. It is abundantly clear that comparing the product’s price to, and…