Merlin Annual Pass

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Ride photo discount returns for Merlin pass holders

The previously withdrawn 20% off ride photography has returned as a perk for Merlin Annual Pass holders. On-ride photos at Alton Towers, Thorpe Park, Legoland and Chessington World of Adventures can be bought with a…


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Varney still targeting Merlin stock market flotation

Merlin Entertainments chief executive Nick Varney has said he would still like to see his company become listed on the London Stock Exchange before he steps down. Flotation was planned for last year, but turbulence on…


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Merlin announce annual pass price increase

Merlin have announced an 8.3% increase in the price of their standard annual pass, effective for new passes purchased from tomorrow. The standard annual pass rises from £129.60 to £140.40. The premium variation, which does…


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Annual Pass holders to get one-off ERT on Thirteen

Merlin Annual Pass holders will be able to ride Thirteen during early ride time (ERT) at Alton Towers on Friday. In a special perk for this Friday the 13th only, the ride will be available alongside…


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Kellogg’s launch Merlin promotion

Kellogg’s breakfast cereals will give away 500 family Merlin Annual Passes as part of a promotion in conjunction with the attractions operator. 30 million boxes of the brand’s cereals, which include Corn Flakes, Rice Crispies…


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Madame Tussauds Blackpool opens

The first Madame Tussauds attraction in the UK outside of London has today opened in Blackpool. Waxwork figures including those of entertainer Bruce Forsyth, footballer David Beckham and singer Susan Boyle are among the exhibits at the…