Blackpool Pleasure Beach offers £99 season pass

Blackpool Pleasure Beach is offering 2012 season passes at the discounted rate of £99 if bought online before 12 September.

The Platinum Passes – as they are known at Blackpool – have this season been priced at £189.60.

Existing pass holders have been contacted offering a renewal for £89.

The Diamond Pass, allowing admission to the park but exclude most attractions, have also been discounted to £20 for the same period.

No new attractions have yet been confirmed for the 2012 season, but a dark ride themed on the Wallet & Gromit franchise is widely expected to replace the veteran Gold Mine attraction.