Pleasure Island theme park in Cleethorpes is to close down at the end of this season, owners have announced.
Its fireworks event on 29 October will be the park’s final day of operation, director Melanie Wood confirmed.
She told the Grimsby Telegraph that it was with “deep sadness” that the attraction was closing.
“For the past seven seasons we, as a team, have tried very hard indeed to keep the business going but unfortunately there have been too many hurdles,” she said.
“Despite heavy investment over the years the visitor numbers continue to fall and the good August weather this year sadly was not enough to sustain the business.”
Pleasure Island opened in 1993, on the site of Cleethorpes’ former zoo and stock car racing track.
It was launched as a subsidiary of the Flamingo Land theme park in North Yorkshire.
Following a family fall-out in 2010, it was announced that Pleasure Island was to close. However, it almost immediately reopened under Wood when she broke away as an independent operator.