Pleasure Beach slashes summer wristband price

Pleasure Beach Blackpool has slashed the price of its unlimited ride wristbands by £5, in an offer that will last throughout July and August.

From Friday, adult wristbands can be bought in advance online for £22, which is £10 less than the usual gate price. The usual online price is £27.

It is the latest in a series of discounts and offers on wristbands that the park have featured during 2011.

Running until 31 August, this latest promotion follows on from similar schemes run during the summers of 2009 and 2010.