Merlin Entertainments is offering its standard annual pass at a discounted price of £119 in a surprise sale.
Between 1 October and 9 November the product will be available at £50 less than its usual price of £169.
The ‘premium’ and ‘VIP’ annual passes are not discounted, with the former available at its full price and the latter having sold out.
Merlin generally offers its passes with the highest discounts shortly after Christmas in a January sale promotion. It has not previously discounted the products in October.
A sale in May this year offered the standard annual pass at a 25% discount on its then £159 standard cost.
This latest move co-insides with the final weeks of the company’s theme park season, and is expected to boost numbers for the Halloween and fireworks events planned at each.