Pleasure Island future at ‘now or never’ moment

Pleasure Island on the One ShowPleasure Island owner Melanie Wood has described the current school holiday period as a “now or never” moment for the survival of the theme park.

Speaking on the BBC’s One Show programme shown last night, Wood described how the park was £120,000 down on takings compared to the same period last year.

2012 was already described as a difficult year for the Cleethorpes park, with poor weather being blamed on a low number of guest admissions.

It was revealed on the programme that a 4D cinema is considered as being a new addition in 2014, costing in the region of £150,000.

The One Show is to return to Pleasure Island later in the year, when a decision over the park’s immediate future is set to be made.