Blackpool’s famous illuminations will be extended by one week this year, with the bill footed by Merlin Entertainments.
The sea front light display usually lasts nine weeks, but will this year be extended by seven days until 10 November
The company operates a number of attractions at and around Blackpool Tower, including a Dungeon and Madame Tussauds.
Manager Iain Hawkins said: “Not only will it help businesses by extending the season, but it will also give visitors even more opportunities to visit to see the fantastic lights.”