Thorpe Park to re-brand in 2024

Thorpe Park

Thorpe Park is expected to rebrand itself in 2024, after several hints were released around the park’s logo.

A faux gravestone stating ‘RIP Thorpe Park Logo’ currently appears at the Surrey park as part of its Halloween Fright Nights events.

The current orange, white and, blue logo – known as the ‘infinity’ design – was introduced in 2008.

Speaking with guests on its annual pass Facebook page, Thorpe Park said the current logo no longer “represents” the park, or its “future brand vision”.

The rebrand will coincide with the opening of the park’s new rollercoaster Hyperia.

Thorpe Park traditionally markets itself as a thrill-based theme park. This not expected to change next year.