UK theme park admission prices are now rising below the rate of inflation, figures for April show.
RideRater has analysed ‘on-the-day’ entry prices at 12 major themed parks compared to April last year.
A mean price rise of 8.3% was indicated by the research, compared with the official 10.4% rate Consumer Price Index.
In December last year, we reported how prices at some parks were rising at a rate faster than inflation.
This remains the case at Adventure Island, with a 15.6% rise in wristband prices and also with Paultons Park’s 14.4% year-on-year rise on walk-up entry.
Adventure Island owner Philip Miller said that this year’s price rises were the first in three years after previous reductions on reopening after COVID-19 lockdowns.
“We took a chance when VAT was reduced. So far it’s working,” he told RideRater.
The latest figures show that Pleasurewood Hills (4.3%) and Alton Towers (4.6%) currently have the lowest year-on-year price rises.