Calls for the UK government to cut VAT on tourist attractions and hotels rooms are continuing to fall on deaf ears.
Although the campaign has never gone away since it begin shortly after the Conservative and Liberal Democrat coalition was formed in 2010, there has been heightened press activity in recent weeks.
There has to be a reason why a small independent theme park such as Lightwater Valley has survived in the face of a larger neighbour.
In actually fact, the park is not as close to Flamingo Land as what is generally perceived – although it is in the same county.
Many will have seen the claims of how quickly a Merlin Annual Pass “pays for itself”, or how much it can “save” its owners.
It is abundantly clear that comparing the product’s price to, and calculating savings based on, on-the-day attraction admission prices – which virtually no one pays – is a questionable practice.
A number of theme parks have now taken the populist approach of becoming ‘smoke free’, although the reality is somewhat different.
Originating with the parks operated by Merlin Entertainments, smoking in queues has been ‘banned’ for several years now, with more generalised smoking bans claimed shortly after.
Alton Towers’ staff are renowned for their friendly and helpful attitude – when you are at the park, that is.
What is quite different is the level of service and care guests receive after they have visited.
The recent criticism of Thorpe Park’s Halloween scare maze The Asylum, is a jump to a farfetched conclusion.
Now in its eighth year of operation, the attraction has recently been the target of mental health campaigners, who have become aware of its existence.
It’s fair to say you would struggle to recall instances of where you have been spoken to rudely by staff at a theme park operated by Merlin Entertainments.
Indeed, most people are left with lasting impressions of enthusiastic employees asking if they are enjoying their day.
Theme parks thrived before the arrival of paid queue jumping and closer-to-entrance premium parking, so they could certainly survive without them now.
The economic recession of the past five years has actually increased the amount of money being squeezed out of the theme park customer on better-than-the-rest upgrades.