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Kellogg’s launch Merlin promotion

Kellogg’s breakfast cereals will give away 500 family Merlin Annual Passes as part of a promotion in conjunction with the attractions operator. 30 million boxes of the brand’s cereals, which include Corn Flakes, Rice Crispies…


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Thorpe Park launches LC12 promotional website

  Thorpe Park has launched a promotional website and viral marketing strategy for its forthcoming rollercoaster dubbed LC12. The website, LC12.net, features the international biohazard symbol and states “the end is coming” – a phrase that has…


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Madame Tussauds Blackpool opens

The first Madame Tussauds attraction in the UK outside of London has today opened in Blackpool. Waxwork figures including those of entertainer Bruce Forsyth, footballer David Beckham and singer Susan Boyle are among the exhibits at the…


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Merlin appoint targeted advertisers

Merlin Entertainments has appointed a third-party company to help manage information on attraction visitors which could lead to an increase in targeted advertising. It is understood that once a guest visits a Merlin attraction, contact…


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Monster truck show coming to Pleasure Island

Monster Trucks will arrive in Cleethorpes to perform at the Extreme Stunt Show to be held in the Pleasure Island car park later this month. The 2,000 horsepower vehicles will be accompanied by motorbikes performing a series…


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Car parking: Who charges what

Pleasure Beach Blackpool currently has the undesirable title of being the most expensive UK theme park to park your car for the day. We have compiled a list of the prices Britain’s major theme parks…


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Rollercoaster accident scam still invading Facebook

A scam based on a false story regarding a rollercoaster accident at Alton Towers is continuing to spread across the social networking website Facebook. A link to a hoax news article reporting on an accident at…


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Half-million visitor target for Lightwater Valley

Lightwater Valley is targeting an annual attendance figure of 500,000 guests as part of its long term ambitions. The North Yorkshire theme park currently attracts an average of around 330,000 and receives considerable regional competition…