Oakwood theme park is expected to launch new attractions based on the Legend of Sleepy Hollow short story later this year.
‘The Headless Horseman’ and ‘The Tree of the Dead’ have also been registered as trademarks with the UK government’s Intellectual Property Office (IPO).
Adventure Island has introduced a rule ordering males to wear shirts during the summer period.
Bare torsos have been outlawed in-line with the park’s desire to be a “family-orientated business”.
Merlin Entertainments is to commission exclusive return flights to Thorpe Park from Paris and Berlin beginning this summer.
A return flight from the European capitals will cost 350 euros (£289) per person and includes coach transfers from Heathrow airport, as well as theme park admission.
It was built to redefine Britain’s most successful theme park. 20 years on, the Nemesis rollercoaster continues to set the standard at Alton Towers.
From claiming countless pairs of loosely-fitted Nike Air Max trainers in the mid 1990s, to spawning a spin-off ride last year, the ride continues to endure.
Alton Towers has submitted a planning application for ‘tree house’ accommodation within a new ‘enchanted village’ at the theme park.
Staffordshire Moorlands Council is in receipt of the application, which outlines plans for 10 tree house-type structures and a further 61 lodges.
Alton Towers will open between 10am and 5pm for the majority of the 2014 season, including most weekends outside the summer.
The park will close at 5pm throughout March, April and May – with the exception of 5:30pm closures on six occasions associated with school and Bank Holidays.
A film based on the same local legend that inspired the Hex dark ride at Alton Towers has been produced on a £500 budget.
The Legend of the Chained Oak has this weekend been awarded best UK Short Film at the Stoke Your Fires film festival recognising local projects in Staffordshire.
Alton Towers has said that is has “no plans” for a live music concert during 2014, as had been the the case during recent summers.
The Alton Towers Live concerts have previously featured acts such as JLS and Olly Murs, attracting up to 28,000 fans.
Merlin Entertainments chief executive Nick Varney has criticised the UK minimum wage for being a universal figure applied across the country.
In an interview with the Financial Times newspaper, the 51-year-old businessman called for a tiered approach recognising varying costs of living.
Merlin Entertainments sold 70,000 of its annual passes during its recent New Year sale, it has emerged.
The figure is up from the 45,000 sold during the company’s similar sale held last year, and were reported in a shareholder presentation yesterday.