Ride Rater was founded on 10 June 2010. Our primary aim is to deliver unbiased news from within the British theme and amusement park industry. We also produce feature, analysis, review and editorial opinion articles.
This website is entirely independent of all theme parks, their operators and all other websites. We are also entirely self-funded and are free of revenue-generating adversing. Ride Rater is not a company, business or revenue-generating entity.
We endeavour to write our news articles in a professional, neutral and unbiased fashion. We also write in a way that is designed to make sense to general members of the public – as well as our primary readership, theme park enthusiasts.
Our visits to theme park visits take place in the same way that a visit by members of the general public would. We do not seek or generally accept offers of special treatment, as we are keen to get the same experience an average guest would if they turned up at the park on the same day.
Sections of the site
Contact Us – We love to receive mail from our readers on anything regarding UK theme parks and rides. You can send us questions, comments, feedback or news stories you have come across.
Credits – A list of people who have made valuable contributions to Ride Rater. If you would like to join them, get it touch.
In Brief – Regular but pointed updates from the UK theme park industry in one or two sentences. A page worth bookmarking to keep abreast of the last developments that don’t quite qualify for full articles.
In the Media – A selection of references to Ride Rater that have been made in various media are documented here.
Links – We choose to share links with a select number of active websites that we have a good relationship with, which is usually at least inclusive of mutual linking back to Ride Rater.
Mailing List – If you would like to receive occasional updates from the editorial team – and certainly not spam or commercial offers – you can add your email address to our mailing list.
Rumours – Nothing that appears in this section has been confirmed, and postings should be treated with caution. It should however be noted that we do have a target that the majority of the rumours posted here are accurate. Postings are made at the discretion of the Editor and are based on various sources which cannot be discussed.
We tend to focus on news concerning rides that could be categorised as thrill, dark and family rides. We do not typically mention developments featuring rides and attractions specifically aimed at very young children. For example, you may not see a great deal concerning Legoland Windsor on the website.
Our news articles are written in a formal style utilising a high level of English grammar. Due to this, we consider the website’s target age group to be 18 years and above. However, we still welcome visitors of all ages to our website and social networking pages.
In our News articles, we endeavour to factually report stories in the public and/or theme park/ride enthusiast’s interest. These articles occasionally include news of accidents, injuries and serious malfunctions of rides and attractions.
Our Editorial Opinion articles are specifically the personal opinions of the Editor, and may not contain factual information throughout.
Our Features & Analysis articles may also contain personal input based on the writer’s personal knowledge and analysis, however we attempt to produce fair, critical and balanced articles under this category. Ultimately any analysis is a form of opinion and interpretation, and factual information may not feature throughout.
Reviews are articles feature our assessment of new rides and attractions, and will be accompanied by a star rating. Note that these articles will not necessarily contain entirely factual information throughout.
Your Views is the title we give to articles generated from the letters and messages we receive from our readers. Their content does not necessarily represent Ride Rater or the views of its staff.
Given that the Merlin Annual Pass is held by many a thrill-seeker and theme park enthusiast, we will also cover major news concerning the pass. Polls conducted in 2010, 2011 and 2012 revealed that more than half of this site’s visitors own a Merlin Annual Pass. In 2013, we ended our coverage of the non-theme park attractions operated by Merlin Entertainments.
Some of our archive content falls into the category of features or opinion, but was automatically re-categorised as news following a temporary suspension of those types of articles from Ride Rater.
The In Brief section is trimmed on a monthly basis, and thus includes only the latest six months’ of updates. Previous updates are held in our archives, and are available by request.
The sources used in our news are varied. We monitor a number of established news providers and we will cite sources of quotes where applicable. We do have our own contacts and conduct our own research and that supports many of our articles. Articles that are unattributed should be taken as being the product of Ride Rater’s own research efforts.
When individuals speak directly to other media outlets such as newspapers, radio stations and fellow websites – and those quotes are used in our articles – we will cite the source of the quotes within our articles.
Interactivity and social networking
The website Editor can be contacted directly via the Contact Us link on the right.
We encourage interactivity, comments and feedback relating to our content and developments in the world of UK theme parks and rides. All are welcome to comment on our articles or engage us on our Facebook, Instagram and Twitter presences.
Our Twitter and Facebook presence is often used to interact with our readers, often in a less formal manner. We are also occasionally active on park Facebook pages, offering advice to guests. Comments made by the Editor are signed ‘-Ed.’
Ride Rater benefits from a liberal editing style, but comments on the website and on Facebook are semi-moderated. Content is the responsibility of the individual poster and not of Ride Rater or the Editor. While we will endeavour to remove offensive content, it may be temporarily visible until we are able to take action.
We do not facilitate, organise or host theme park visits or events. There are a number of other UK and international websites that do this.
Ride Rater name
The name Ride Rater comes from the original concept idea for the website, which was to create an interactive voting system where UK rides could be ranked by site visitors to give an indication of which are held in the highest regard by enthusiasts. This was a highly ambitious and potentially expensive plan. This concept was dropped in favour of a news website, but we retained the name Ride Rater.
The information contained on Ride Rater (this website) and relayed via its various social media presences is for general information purposes only. Whilst we endeavour to ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we commit to ensuring that the website remains available or that the material on the website is kept up to date.
Ride Rater is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site. Visitors who use this website and rely on any information do so at their own risk.
You must not use our website or its content in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity.
We respect journalists’ legal right to quote material published elsewhere, but copying and redistributing material in its entirety – particularly for commercial purposes and without credit – is not permitted.
We are not responsible the content of external – that is non riderater.co.uk domain – links posted on this website.
With the exception of that by the Editor, material posted as Comments beneath our articles features the personal views and opinions of individuals, not Ride Rater or its staff.
The laws of England and Wales shall govern your use of the site and you hereby agree to submit to the exclusive jurisdiction of the English – and where applicable British – courts.
This website uses Google Analytics to gather anonymous data about the numbers and web origins of our visitors. This is not used by Ride Rater or its staff to identify individuals.
By using Ride Rater, you accept this disclaimer in full. If you disagree with any part of the disclaimer, you must not use this website.
Page Updated: 30 May 2016