The Daily Mirror’s obsession with Alton Towers

Daily Mirror Alton TowersSince the accident on the Smiler rollercoaster at Alton Towers, the tabloid newspaper Daily Mirror has become obsessed with the theme park.

Virtually every opportunity of a negative story about the attraction has been seized upon to the maximum extent.

Since the serious accident on 2 June, the Mirror has reported routine and expected ride stoppages as notable incidents in a typically sensationalised manner.

This week, a standard stoppage on the Air rollercoaster was covered with a dramatic account of how riders were left “face down in mid air” – which is actually a description of the normal ride position.

Days after the Smiler incident, a technical problem which caused the Thirteen rollercoaster to close temporarily was given full exposure by the Mirror.

Today it reported on how a self-styled ‘ghostbuster’ has claimed that the park is haunted and cursed.


Since the collision which injured 16 people, the Mirror has relentlessly covered a series of non-stories relating to Alton Towers.

But what has caused this hell-bent obsession with the park?

The Mirror has repeatedly covered Alton Towers in the past month

The Mirror has repeatedly covered Alton Towers in the past month

Firstly, while the Daily Mirror is often perceived as a politically left-leaning newspaper, in reality it is more a mere pro-Labour, anti-Conservative and anti-Sun – it’s rival tabloid – newspaper.

It is that rivalry with the Sun which may be responsible for the Mirror’s attitude towards Alton Towers.

Merlin Entertainments – who operate Alton Towers – have had a commercial partnership with the Sun for a number of years.

The most notable output of this pairing is an annual giveaway of free tickets to the park.

The Sun seems to avoid unnecessary coverage of Alton Towers, possibly due to this commercial relationship.

The Mirror will also be all too aware of the vitality and subsequent traffic its Alton Towers articles have enjoyed since the Smiler accident.

Online advertising also provides a key source of income for the Mirror, whose physical daily circulation has been in decline for a number of years.

The creation of as many Alton Towers articles as possible is certainly in the Mirror’s interest and is unlikely to stop in the short term.

4 Comments on "The Daily Mirror’s obsession with Alton Towers"

  1. helen cudworth | 10 July 2015 at 07:24 |

    I totally agree the mirror should stop making slanderous reports i am an avid alton towers fan nd i will not stop coming i love it its wonderful leave alton towers alone

  2. micheal | 4 July 2015 at 13:17 |

    the paper should be montered and made to follow laws that would stop slander or printing un trufes the way paper are alowed to run and make storie out of un trufs or twisting thing is round and this need to change or be chalged thing need to change and change now as the parper couse damage to bussines and people all so they can sell paper and this is totaly roung we all live in a democrecy so the paper need to stop behaving like a corupet body

  3. lightning | 4 July 2015 at 00:43 |

    the mirror needs suing for causing poanic and mayhem when theres nothing to report idiots

  4. james troughton | 3 July 2015 at 13:05 |

    The Mirror Can suck my unwashed nutsack. Alton towers still has the magic it always has i spent 2 dyas at the park from the 1st to 2nd of july and yes the magic it still there the excitment of walking down Tower Street. What happend just over a month ago was a terrible accident and i feel for the people involved and Alton Towers have treated the incerdent in the upmost respect and dignity.unlike the tabliods. I love alton towers and always will and these slanderous remarks ned to stop were very likely to never see an incerdent like this again and imo the smiler should reopen next season like many have over the world and remaind safe and open. So in closing F**k The Mirror

Comments are closed.